According to The Weather Company CEO and General Manager Cameron Clayton, the concept is fairly simple: “What Waze does for cars, we do for airlines,” Clayton told the Journal. Or, more technically speaking: when a plane’s instruments record bumpy skies, that information will be uploaded to IBM and Watson through Gogo’s connection. Watson will then cross-check that turbulence with The Weather Company’s meteorological data and then alert other aircraft if they need to adjust their routes. Compare that to the current system, which requires a pilot to alert air traffic controllers on the ground, who then have to manually send out the heads-up to other pilots in the area.